Client Overview

About:

Rolex, a world-renowned Swiss luxury watchmaker, approached us to develop a modern and immersive website design concept for their exclusive Daytona Black Edition line. With a rich heritage and commitment to craftsmanship, Rolex needed a digital presence that echoed the elegance, precision, and exclusivity of the Daytona series.

The Problem

Despite Rolex's iconic reputation, there was no dedicated digital concept that captured the essence of the Daytona Black Edition. The challenge was to:

• Create a visually striking design that mirrored the bold, sleek aesthetics of the black edition.

• Present product details in a luxury-centric, minimal interface.

• Ensure a fluid user experience that emphasized storytelling and craftsmanship without clutter.

The Solution

Fajri created a bespoke website design concept focused on visual impact and user engagement:

• Dark-themed luxury design with smooth transitions and elegant typography to match the premium appeal.

• High-resolution visuals and 3D-rendered watch imagery for a captivating first impression.

• Integrated scroll-based storytelling, drawing users into the heritage and technical brilliance of the Daytona series.

• Fully responsive layout optimized for all devices, maintaining premium quality on mobile and desktop.

Results

• Increased design engagement: The concept received high praise from internal stakeholders and design communities.

• Stronger digital presentation: The Daytona Black Edition now has a visual identity online that matches its exclusivity in-store.

• Enhanced brand perception: The luxurious and immersive design strengthens Rolex’s modern luxury positioning.