Peonies & Petals

Client Overview:

Peonies & Petals is a boutique floral and gifting brand known for its elegant arrangements, artisanal chocolates, curated accessories, and a strong commitment to community-driven experiences. Since its launch in early 2019, the brand has focused on reviving the tradition of heartfelt gifting and the lost language of flowers—combining luxury with warmth and personal touch. With plans to expand into floral workshops and personalized lifestyle products, Peonies & Petals continues to grow as a creative force in the UAE’s boutique retail space.

Problem:

Although Peonies & Petals had a strong visual identity and loyal clientele, their previous website didn’t align with the elegance and emotional value their brand represented. Challenges included:

• A dated and cluttered website layout

• No eCommerce or order booking features

• Poor mobile usability and slow performance

• Lack of storytelling around their brand and products

• Weak search engine visibility, limiting organic reach

These gaps prevented the brand from fully capitalizing on online orders and engaging their audience with the warmth they offer offline.

Solution:

At Fajri, we embraced Peonies & Petals’ poetic branding and translated it into a digital experience that feels as personal and charming as receiving a handwritten note with a bouquet.

Key features we implemented:

• A clean, aesthetic website design aligned with the brand’s soft and elegant personality

• Fully functional eCommerce integration for online flower, chocolate, and gift orders

• Mobile-optimized interface for on-the-go browsing and checkout

• Integrated Instagram feed and photo-rich layouts to highlight arrangements and seasonal collections

• Easy-to-manage CMS for the team to update new products and blog content

• Optimized for local SEO to improve visibility for floral searches in the UAE