Adidas

Client Overview:

Adidas is a global leader in sportswear, renowned for its innovative and high-performance footwear, apparel, and accessories. With a legacy of over 70 years, Adidas has become synonymous with quality and style in sports and fashion.

Problem:

Adidas' previous website faced challenges in delivering a seamless shopping experience. The design was outdated, and navigation was clunky, making it difficult for users to find the right products quickly. Additionally, the site wasn’t mobile-optimized, causing a suboptimal experience for shoppers on smartphones. The online store lacked a personalized feel and efficient checkout process, leading to a drop in conversions.

Solution:

At Fajri, we worked closely with Adidas to redesign their website and eCommerce platform with the following solutions:

• Sleek, modern design that mirrors the innovative spirit of Adidas.

• Mobile-first approach to ensure a smooth experience across all devices.

• User-friendly navigation with easy filtering to quickly find products.

• Streamlined eCommerce process with a faster checkout system.

• High-quality product images and integrated customer reviews for better decision-making